The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in the age of distrust, through the cultivation of character-building habits that are essential to personal growth and sustained business success.
Jason is also the CEO of the pioneering advertising agency Mekanism. We go WAY back to the early days of digital, before digital marketing was even a universal movement. We pioneered many of the campaigns that would become standard for “viral” and “influencer” marketing. We also reimagined the art and science of book design by taking cues from mobile UX and applying them to print. I tell the story of developing WTF and X as “analog apps” here.
But back to the matter at hand. In this inspiring conversation, we focus on what it takes to earn influence in an age of distrust and the character-building habits that are essential to both personal growth and sustained business success.
We also cover:
Empathy in business
Building more human brands
More about this special episode…
There’s no denying it.
We have A LOT of distrust in our world today.
This distrust can manifest from…
… corrupt businesses.
… fake news. 📰
… inauthentic product reviews.
… hidden fees. 💲
… phishing attempts. 🐠
… ulterior motives.
… planned obsolescence.
… the amount of air in your bag of chips. 😠
The list goes on.
We can find reasons to be skeptical almost anywhere.
How do honest brands break through the artificial noise?
Jason fills us in on what it takes for brands to make a real, honest impact.
The key takeaways? 🔑
Please, Subscribe to WTF
WTF: What’s the Future? is a podcast dedicated to digital Darwinism, the evolution of technology and society. WTF host Brian Solis and his special guests tell the human stories driving innovation and the meaning behind the big changes we all face. Whether you’re looking to learn from today’s most influential leaders, disruptors, and tech luminaries or discover the impact that today’s and tomorrow’s tech trends are having on markets, society and us as individuals, this is the show to help you stay ahead of it all. Each episode features topics that explore the human challenges facing digital transformation, innovation and disruption, corporate culture, personal advancement and more.
Brian Solis | Author, Keynote Speaker, Futurist
Brian Solis is world-renowned digital analyst, anthropologist and futurist. He is also a sought-after keynote speaker and an 8x best-selling author. In his new book, Lifescale: How to live a more creative, productive and happy life, Brian tackles the struggles of living in a world rife with constant digital distractions. His previous books, X: The Experience When Business Meets Design and What’s the Future of Business explore the future of customer and user experience design and modernizing customer engagement in the four moments of truth.
Invite him to speak at your next event or bring him in to your organization to inspire colleagues, executives and boards of directors.