Studying the impact of innovation on business and society

How Government Organizations Have to Make Up For Lost Time in Marketing Innovation

Photo by Eugene Shelestov from Pexels

In this session from the 2020 GovComms Festival, we hear from Brian Solis, the Global Chief Evangelist for Salesforce.

Brian discusses how dramatically society has changed amidst the rise of personal computers, the internet, social media and smartphones.

Brian talks about the top priorities of marketers, according to the sixth edition of the Salesforce State of Marketing Research report. The top three priorities that Brian identifies are: first, compliance with privacy regulation. Second, hiring and developing talent. And third, innovation and engaging customers in real time (tied).

Brian then walks through the top challenges for marketers, and explains why he believes ‘engaging customers in real time’ as the largest challenge.

Brian explores how communications has been democratized and forced to become less hierarchical due to the internet. He also explains why it is important to re-learn who our constituents are becoming and where they are going.

According to Brian, there is an engagement divide between representatives and citizens. Communications professionals must tap into the touchpoints of citizen online engagement. Communicators need to understand where constituents are operating online.

After watching this video, you will be able to:

  • Understand the changes to society and human behaviour that have been brought about by social media, smartphones and the internet.
  • Recognise the top challenges and priorities for marketers beyond 2020.
  • Understand more about the behaviour and preferences of digital-first customers.

Please note that this is a recording of a live presentation.

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