Studying the impact of innovation on business and society

Digital transformation is more about humans than digital

At Hannover Messe, the CEO and CTO of Siemens, Cedrik Neike and Peter Koerte, explored the roles of culture, human-centered design, and leadership in effective digital transformation.

At the beginning of the clip below, Neike and Koerte are presented with a quote from Brian Solis, “digital transformation is more about humans than about digital.” They then share their thoughts about why people have to be at the center of any digital transformation to be successful.

In his 2014 report on digital transformation, Solis originally said digital transformation is powered by the human side of business.

“Digital transformation is less about digital and more about people, culture, and new leadership to create business value in a post-industrial market.”

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