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Watch: The Future of Experience Design – exploring the need for human-centered experiences

Via Itamar Medeiros

Brian Solis explores the need for human-centered experiences and aims to help executives shift mindsets toward the future.

While everyone talks about Customer Experience (CX) as the new black, most companies miss the real opportunity to be customer-centric. They don’t actually think about experiences from the perspective of the people they want to reach. Customers are evolving. Business processes and mindsets are not keeping up. As a result, they’re limited in the ability to design experiences that matter to an increasingly evolving generation of connected customers.

In this presentation at NextCon in Phoenix, Brian Solis explores the need for human-centered experiences and aims to help executives shift mindsets toward the future.

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