Guess How Many Tweets Fly Across Twitter Each Day


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1 million, 5 million, 10 million…?

If you guessed 10 million, you weren’t even half right.

According to new data from Pingdom, Twitter users are averaging 27.3 million tweets per day with an annual run rate of 10 billion tweets. Just last month, Caroline McCarthy of CNET reported that the 5 billionth tweet posted.

Pingdom’s report highlights the pattern of tweets, which appear to spike during waking hours in the U.S. However, it’s important to note here that Comscore data shows that half of Twitter’s users reside outside of the U.S. As such, Pingdom’s data could suggest that tweets published in the morning here (EST) could actually also reflect the afternoon and early evening activity in Europe and other parts of the world.

This pattern of behavior was documented over three weeks between October 21st and November 11th. While 27 million tweets represents a massive scale, it is comparable to the number of times Yahoo Mail and IM users update their status each month.  To put this comparison into perspective however, Yahoo has at least five times as many users.

When we look at the average number of tweets per hour, Pingdom estimates that they are currently fluctuating between 567, 000 and 1.8 million per hour.

Even though the industry is theorizing why visitors to Twitter.com is down, it appears that existing users are only increasing their levels of engagement, posting, and interaction.

According to Twitter co-founder Evan Williams, stay tuned for a series of announcements that will revitalize Twitter.com and its appeal to new users.

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  • Rachel h
    It's not surprising that there are 27.3 million tweets per day. The majority of people that tweet have followers who want to know what that person is doing on a daily basis. A reason why tweets are decreasing right is contributed towards people getting ready for Thanksgiving. The week prior to Thanksgiving is a hectic week for people in the workforce. People put their time and energy towards work and limit themselves on social networking web sites such as Twitter. After Thanksgiving the Christmas season will begin and tweets will rise to median if not more.
  • christinesierra
    Would it be safe to say, possibly, Twitter has found it's first, solid community of users? As new communities are built out then perhaps visitors will return, but for now a healthy dialogue among those who have built it into their daily script is probably better than a series of new visitors who will abandon it eventually.
  • Sally0419
    Is this a U.S. statistic or is it global? I think it's U.S. only. Does anyone have numbers that reflect global tweets, country by country?
  • First, Bobbie that is freaking hilarious. And only partly untrue. Second, I think that the interesting thing about this post was the last statements. "Even though the industry is theorizing why visitors to Twitter.com is down, it appears that existing users are only increasing their levels of engagement, posting, and interaction."

    Stop theorizing why visitors are down, concentrate on what the user who are there are saying. It's the content, not the amount, where the true value to communication lies.
  • jessiedb
    Tweeting is down most likely because people are not quite sure how Twitter works and maybe because they are not sure the point of it. People are also really busy these days and adding a new type of social networking in their lives can be distracting and time consuming. The people who know Twitter are the people who are continuing to tweet and show an interest in this social medium.
  • Numbers don't show how many people are actually using Twitter to carry on a conversation.

    As we learn to use Twitter, we spend lest time gawking the web site and just put it into our daily routines. Geoffrey Moore's Chasm comes to mind.. suggesting that we are still at the beginning of the acceptance curve.

    SMS is 3 trillion messages a year and growing. The revolution has a long way to go.
  • Correct me if I'm wrong, but I've heard that nearly 90% of tweets are just spam. Have you heard this?
  • That's a great question. I know that the number is high, but not sure it's in the 90 percentile. I have heard that data shows 90% of tweets are published by 10% of users. I have yet to validate that number.
  • Why is Tweeting down? Here are the top 5 answers answers -- no charge for the extra sarcasm:
    1) People are actually getting some work done. 2) Unemployment rate has stabilized and so fewer people tweeting that they just lost their job. 3) So-and-so (insert your favorite prolific Twitterer here) has H1N1. 4) People are getting ready for the holiday season by dieting and so fewer "I just had a ham sandwich" tweets. 5) #journchat overrun by PR people so journalists are boycotting it.
  • Bobbie....brilliant!
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Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. BrianSolis.com is among the world's leading business and marketing online resources.

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