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It’s Time to Engage: Please Help Share the News

I can’t believe the day is finally here. In fact, it’s here earlier than planned.

Please join me in celebrating the official release of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs—creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our stories.

However, use of the tools does not guarantee that people will listen. Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your influencers and ultimately customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing, branding, and service efforts…this is true whether it’s B2B, B2C, government, non profit, education, etc.

With Engage as your guide, you can effectively compete in this new era of digital Darwinism while engendering the support of online champions. Social and participatory media significantly contribute to the success of every modern business, and with this book, you will find out how to:

Create a space in the online ecosystem that truly represents your business and cultivates your customers’ loyalty and trust

Participate in the unique culture of each available social media platform to engage your customers

Establish an organizational structure that constantly targets the next new media trend

Attract online champions and change agents who will uncover the social networks you need to reach and the influencers who will help build your reputation in the networked world

Consistently adapt your company to market needs and trends based on the invaluable connections you forge and the empathy and insight you garner in the process

There are thousands of customers waiting to hear from you about your business and vision. It’s the minimum ante to create a vibrant and loyal online community. When you engage, you will build an authoritative social network that increases your visibility, relevance, influence, and profitability. It’s time to Engage!

If it’s one thing that I ask, it’s that you please help me share this news with those around you.

This book and all that’s in it, was written with passion and dedication over the last year to address the issues that have now become paramount to the success of social media within businesses and industries of all shapes and sizes. I wrote this book for you…and it would mean everything to me, if you could join me in leading a new, more meaningful era of socialized media and engagement.

Order now from (click on your favorite outlet):

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455 COMMENTS ON THIS POST To “It’s Time to Engage: Please Help Share the News”

  1. Radu Panciuc says:

    Just shared the news 🙂 If 1-2 companies from every field start engaging, then it's a matter of time till this goes viral. The most important thing in that process is to know how to do it right.

  2. The day is here. Can't wait to read it. Good luck Brian!!

  3. Akash Sharma says:

    I am sure it's going to be one of the best books on the changing phase of business.So I'll let my friends ENGAGE with the book by sharing this post…..

  4. Excellent- ordered my copy and excited to dive into it! Keep up the great work Brian

  5. John Paul says:

    Congrats on the release. Sharing the news as I write 🙂 Good Luck!

  6. How exiting to see those boxes!….Congratulations Brian…Can hardly wait to put my hands on one…

  7. shared the news today- just ordered the book from Amazon-looking dorward to read it

  8. Great message. I think this is the biggest turn in modern marketing. It transcends what form of marketing a person or company does. Allowing everyone to play, to have a say, is the joy of new age marketing.

  9. Hi Brian,
    I just saw you at the Ragan Communications Social Media for Communicators conference in Atlanta. The first thing I did when I got back to my desk was ordered your book from Amazon. I can't wait to read it. Your presentation at the conference was filled with so much useful and relevant information. I truly believe this book and the things I learned at the conference are going to make me indespensible to my organization. Thank you!

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