Introducing The Conversation Prism Version 3.0

If a conversation takes place online and you’re not there to hear it, did it really happen?

On August 5, 2008 JESS3 and I introduced version 1.0 of The Conversation Prism. Today, I’m proud to announce The Conversation Prism Version 3.0. With the introduction of 3.0, our view of the social media panorama is updated and also reflective of the real world that is embracing and organizing the social Web.

One of the aspects that make social media so fascinating is the conversations that define the culture and value of each community. While many of us operate on the information that fill public streams, sometimes the most interesting aspects of a story take place in the back channel. The Conversation Prism has its own story and I’d like to share it with you.

Version 1.0 was inspired by the Social Media Starfish, which Darren Barefoot and Robert Scoble debuted in November 2007. Initially, it was intended to show the vastness of the social topography and that its size and shape expanded far beyond the most often cited networks, Facebook, Twitter, YouTube, Flickr, et al. As such, The Conversation Prism was designed with three goals in mind…

Goal #1: Create Social Map Based on Observation and Study

As an aspiring social scientist, I was inspired to map the social media universe by both features and capabilities and also how people were really using these tools, networks and services. Doing so, would help us better understand how to survey the landscape by approachable groups rather than as a single entity, which to many, was and still is, an intimidating task.

Goal #2: Search, Listen, and Learn

At the time, there were many posts and discussions that created a perception that people and brands needed to expand their reach and presence by engaging everywhere. It occurred to me that each network featured a search box and as budding brand managers, both personal and professional, we could use keywords to reveal conversations and determine whether or not our presence was required. In the networks where activity was flourishing, I was able to listen, document, and learn how to engage in each community with a mission, purpose, and value-added perspective. Keep in mind that at the time, listening and monitoring solutions were fledgling.

Goal #3: Set the foundation for sCRM and Introduce New Social Technologies + Methodologies

In 2008, I was mapping the connection between the results from social search, the organized structure of conversations, and how they impacted every facet of the business. Conversations were largely viewed as the responsibility for either service, communications, or marketing. In reality, conversations affect the varying divisions of a company, including…

Sales
Product
Support
Marketing
PR
Community
Crisis
HR
Finance

With Version 2.0, introduced in March 2009, The Conversation Prism visualized Social CRM (sCRM) to help businesses recognize the opportunity to listen, learn and adapt. The hub was now a rotating visualization of conversational workflow to inspire the socialization of business and to introduce conversational touchpoints across the organization.

Introducing Version 3.0

Without further ado, allow me to introduce you to The Conversation Prism V 3.0.

Like its version 2.0 predecessor, 3.0 represents considerable evolution. Of course certain networks and tools have vanished or merged and at the same time, important new services have emerged. You’ll notice that the categories have also transformed quite a bit. Some branches have collapsed, consolidated and new classifications were established.

New groupings include…

Social Curation
Nicheworking
Social Commerce

Version 3.0 is hosted at TheConversationPrism.com. We’re adding a variety of sizes and formats for you to download and use freely (with credit to Brian Solis & JESS3 of course). And for those who enjoy wall art, v 3.0 is also available as a 22 x 28 vertical poster.

Click to Order Poster

The Evolution of The Conversation Prism

Version 1.0

Version 2.0

Version 3.0

Visit TheConversationPrism.com

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Image Source: Shutterstock

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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